Writing the Vision - Mindie Burgoyne, a Maryland Writer


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Mindie Burgoyne - writer, author, business development rep
WHERE'S MINDIE?

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IRELAND TOUR 2013

BEGINNER BLOGGING - ONLINE CLASS

NEWS - PRESS

SOCIAL MEDIA TRAINING


TRAVEL LECTURES

HAUNTED TOURS

BOOKS BY MINDIE

CALENDAR OF EVENTS

MINDIE'S PROFILE
 

The Travel Hag - Become a FAN
The Travel Hag Fan Site


NEW POSTS
Book Review: 1000 Places to See Before You Die

10 Tips for Travel to Ireland

MINDIE'S BLOGS
Travel Hag

Who Cares What I Think?
Thin Places
Mystical Tour of Ireland

HAUNTED TALES
Big Lizz
Annie Belle Carter
Wish Sheppard
Kitty Knight House
Hanging Tree
Patty Cannon
St Paul's Cemetery
Whitemarsh Cemetery

ARTICLES LISTING
Thin Places, Ireland, Travel, Business, and more ...

MINDIE RECOMMENDS
Books, websites, blogs
 

CHRISTMAS LETTERS
Christmas Letter 2010
Christmas Letter 2009
Christmas Letter 2008
Christmas Letter 2007

Christmas Letter 2006

 

Social Media Training
Using Social Media Platforms to grow, brand or market your small business.

 

Mindie Burgoyne offers training on developing a strategy for using social media platforms to market brand and grow your business.

SOCIAL MEDIA TRAINING SESSIONS INCLUDE:

Harnessing the Power of Social Media - an overview on how access the tremendous networking and marketing power behind social media platforms such as Facebook, LinkedIn, Twitter, YouTube and Blogging.( 2 or 3 hour session)

Beginning Blogging - Online Class - - Online Class - 4 weeks. Paricipants attend video session (1hour) and spend about 4 hours per week on assignments. At end of 4 weeks participants will have set up a blog on WordPress, edited images, published 2 posts, learned basics of SEO and how to drive traffic to the blog.

Blogging for Business - learning the blogging platform and how a blog (short for web log) can become the personal "face" of your company, keep in touch with customers, attract attention and buzz and be a tool for continually driving traffic to your website.
(2 or 3 hour session)

10 Way to Maximize the Power of LinkedIn - Learn 10 different ways to grow a network, communicate with prospects, set up venues, learn about your industry and elevate your visibility using the free LinkedIn social media platform. (1 to 2 hour session)

30 Day Plan to Become a Facebook Pro - Learn how to construct a 30 day plan - customized for you that will allow you to create a winning Facebook profile and Facebook business page that will make you a magnet for opportunity and fit in with daily time constraints. (2 or 3 hour session)

Broadcast Yourself With You Tube, Vimeo, Vine and More- Learn to deliver your good news in a creative, entertaining way that prospects, customers and others in your network will enjoy. iMovie demonstation is included. Can also be applied to Windows Media Maker - this class only hints about the technical expertise needed (showing that anybody can do this). It's main focues is the creative process of promoting your brand through video platforms. (2 or 3 hour session)

Why Tweet? - Learn the basics of Twitter including finding followers, how to use hashtags, building a brand, crafting a tweet, using 3rd party software products (hootsuite, tweetdeck) to save time, tracking your Twitter effectiveness and powertweeting. (1 to 2 hour session)

Social Media for Service and Retail - Maximizing the power of social media to promote, and grow a retail or service business - special focus on Facebook and Youtube. (2 or 3 hour session)

Uncover the Power of Instagram - Learn about how to use the Instagram platform to grow a powerful social network. Training includes finding followers, meaning and uses of hashtags, killer apps for editing images, defining groups and running contests to elevate your exposure.

Become a Travel Blogger - 2 hour session on how to craft a Travel Blog that will chronicle your travels with killer content that people actually want to read. Training includes Finding Your Niche, The Structure of a Blog Post, Editing Images, Tools for Finding Followers and Becoming a Travel Opionion Leader.

Social Media Bootcamp -  All day session with modules on Facebook, LinkedIn, YouTube, Twitter, and blogging.  People that attend this bootcamp leave with a solid understanding of how to implement a social media strategy. (7 hours w/ 1 hour break)

Grow Your Business with Social Media I - An overview of the Big 5 Platforms - Facebook, LinkedIn, Twitter, YouTube and Blogging, and a strategy for using those platforms to increase business revenues. (3 hours)

Grow Your Business with Social Media II - Focus on Facebook and LinkedIn with particular focus on Facebook Pages and LinkeIn Pages, and how to use these platforms to grow a business. (3 hours)

Grow Your Business with Social Media III - Focus on Twitter, Blogging and You Tube, how the platforms work and how to integrate them into a marketing / pr plan for business. (3 hours)

Social Media Customized Training - Training has been crafted for Human Resource Groups, Military, Tourism, Retail, and Real Estate.  Ask for a customized training for you group.

Social Media  - Private Consultation - one on one.

Mindie's Client List <-- click for Client List

Mindie's background and success track record

Mindie started building social media networks through Facebook, Twitter and LinkedIn in February of 2009.  Within one month she had received offers to write for four magazines and one book publisher.  She accepted the book offer and wrote Haunted Eastern Shore: Ghostly Tales From East of the Chesapeake for History Press.  This book was one of regional interest to an area with a population under 600,000.  The expected sales were about 1500 copies sold in the first year. 

As she built her social network she was able to accelerate the word of mouth promotion for her book. 

TRACK RECORD FOR SUCCESS
One month before the book was launched (September 3, 2009), Mindie began a Facebook Fan page for the book and by launch date - October 1st, the Fan page had acquired 1000 fans. That number rose to 2000 fans by November 1st, and the book was close to selling out of its first printing.

By November 13th, six weeks after its launch, Haunted Eastern Shore sold out its first printing and went into its second printing.  In addition, Mindie Burgoyne achieved the following sales and marketing successes IN THE FIRST SIX WEEKS after launch: 

1. Haunted Eastern Shore was covered by nine regional newspapers.

2. Mindie Burgoyne was asked to discuss her book on two local television networks.

3. Interviews with Mindie were broadcast on 7 radio stations (incl. NPR affiliates)

4. Haunted Eastern Shore was featured on the cover of the Star Democrat weekend insert along with a 1500 word article on how she came to write the book.

5. Mindie was asked to speak at two annual events for local non-profits

6. Twelve retail outlets asked for Mindie to appear for book signing events.

7. Mindie's book had made it as high as #16 in sales on Amazon.com for books on the Paranormal and #22 for books with a regional focus in the Mid-Atlantic states.

"Social media is a platform from which you can build a virtual network - that is, a network similar to a personal network of people you've met face-to-face - only larger, more accessible and more powerful.  Imagine being able build a network in the thousands and then being able to speak to your entire network 4 or 5 times a day."  ~Mindie Burgoyne

Unlike many teachers and coaches training on using social media networks, Mindie has an outstanding track record of putting her expertise into practice. She has seen results that equal dollars and cents.

"As someone who has used Facebook since 2004, I never thought I would be someone who would benefit from this seminar. Mindie's advice far exceeded my expectations and I now have a more strategic approach to social networking and a true appreciation for the power it holds."
~Allison Castellana - City of Crisfield Events Planner

OTHER SUCCESSES IN JUST THREE SHORT MONTHS:

Connections in high places-
Through her social media networks, Mindie has been able to make connections with literary agents, publishers and high-profiel interview candidates.

OTHER SUCCESSES

  • Mindie's book, Haunted Eastern Shore went for its fifth printing in 2013.
     
  • Over 100 offers to train groups on social media practices and travel.
     
  • 2 businesses have spun off the success of the Haunted Eastern Shore book - Chesapeake Ghost Walks and Thin Places Mystical Tours.
     
  • a following of over 20,000 readers has developed with facebook fan pages, online newsletter and blog subscribers.

Social media outlets have allowed Mindie to expand her speaking platform and she remains a magnet for opportunity.

"Mindie understands how to use social networking better than anyone else out there. Business people who aren't using these platforms to spread their message are missing out on incredible marketing opportunities. But just having a presence on these sites isn't enough. Mindie explains the do's and don'ts of social networking."

Cathy Bassett
CMBassett Consulting, LLC 
Former Press Secretary to Congressman Wayne Gilchrest

FEES: Speaker / Training Fee as of Jan 1, 2014

1 hour session - $250
2 hour session - $400
3 hour session - $500

Additional fees for travel and accommodation will also be added if venue is more than 100 miles from Marion Station, MD.

What does the Host need to provide?
- The venue
- Live Internet connection
- White board with markers
- Projector & computer for PowerPoint presentation
- Travel expenses including overnight accommodations if venue is more than 100 miles from Marion Station. 

Host also is communication point for registration and payment.  Attendees book directly through the host.

Please contact Mindie if you are interested in hosting a seminar or for further information.

 

 
 
 
 
SPEAKING PLATFORM
 
SOCIAL MEDIA FOR THE 21ST CENTURY (NEW) 

BLOGGING FOR BUSINESS (NEW)

BEGINNER BLOGGING - ONLINE CLASS

HARNESSING THE POWER OF SOCIAL MEDIA
SOCIAL MEDIA FOR BUSINESS I
SOCIAL MEDIA FOR BUSINESS II

SOCIAL MEDIA FOR BUSINESS III

SOCIAL MEDIA FOR RETAIL

SOCIAL MEDIA BOOTCAMP

PRIVATE CONSULT

CUSTOM TRAINING

UPCOMING TRAINING EVENTS

TRAVEL LECTURES

TOURS

Thin Places Facebook Fan page - Become a FAN
Viral Networking Fan Site

 

 

 
 
 
 
 

Copyright 2006 -2014 by Mindie Burgoyne  All Rights Reserved. 
No material may be reprinted or used without written permission.