Writing the Vision - Mindie Burgoyne, a Maryland Writer


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Mindie Burgoyne - writer, author, business development rep
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Christmas Letter 2008
Christmas Letter 2007

Christmas Letter 2006

 

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Social Media Seminars

Session III - Using Twitter, Blogs and YouTube - the basics for leveraging these social media networks to grow your business or brand 

Viral Networking III - This session is BRAND NEW.
(next Sessions III to be held at Chesapeake College May 5th and Allegany College May 13th.

Learn how to use Twitter and YouTube to market events, destinations, enhance campaigns, promote products and use heavily for public relations. Blogging for large corporations is also covered.

Learn the basics of using Twitter, blogging and creating and using a YouTube channel to...

  • help market a small business
  • market destinations
  • market events
  • enhance promotions, campaigns
  • drive more traffic to a website
  • brand yourself, brand your company
  • combining these three platforms with Facebook

This is the final of three sessions on using social media platforms to enhance business / organization marketing efforts or branding.

This session is for mid-level or savvy internet users.  In order to understand the content covered, attendees should have:

  • Visited blog sites with an understanding of what a "blog" is.
  • Viewed videos online
  • Set up a twitter account

"Just after taking the initiative to hesitantly set up a personal Facebook page as well as a Fan page, I came across Mindie's seminar. This was a totally foreign topic to me -Viral Marketing so I jumped at the chance to attend. Mindies' professionalism combined with her engaging personality and incredible spot on marketing expertise, make this a must attend course."
~Lisa Ludwig, Program Coordinator, Lower Eastern Shore Heritage Council

See where Mindie is presenting Social Media Seminars.

WORKSHOP OUTLINE

I. REVIEW - the Basics of Social Media, and the Networking vs. Marketing concept.

II. 3 Rules of Success for Using Social Media to Grow Business or a Brand

III. Twitter Basics

  • What is Microblogging?  How does it work?
  • Getting Followers
  • Who to Follow?
  • Creating Useful Entries in 140 characters or less
  • Using Twitter Lists effectively
  • Useful Apps - HootSuite, TweetDeck, TwitBin, Twittelator, Friend or Follow
  • Tracking Your Competition
  • Using Twitter to Drive Traffic to Your Website or Affiliate Site
  • New contacts, New contacts, New contacts
  • Targeting a demographic, an industry sector, a brand, a common interest
  • Meshing Twitter with Facebook
  • 10 Biggest Mistakes People Make Using Twitter

IV. Blogging Basics

  • What is a Blog?  How is it different from a Website?
  • What should you "blog" about?
  • Getting Started - Blogger, Wordpress
  • Monetizing blogs - should you?
  • Getting People to visit / follow your Blog
  • Promoting Blog with other Social Media
  • Blogs as an advertising / marketing tool
  • Hiring a blogger ... what to request
  • Working as a blogger ... how to pitch the job

V. YouTube Basics

  • YouTube as a Search Engine
  • Uploading Videos
  • Creating a Channel
  • Getting and Keeping Subscribers
  • Ancillary Marketing - interviews, destinations, performances
  • Cheap, effective equipment and software

VI.  Creating a Synergy between various Social Media for Viral Circulation

VII.  Managing Social Media Time.

 

See Workshop Outlines for Session I and Session II.
Return to Viral Networking Overview
Private Consultation

SPECIALIZED WORKSHOPS - Several groups have asked to have the Viral Networking sessions geared towards a specific group.  Each of these specialized sessions offer the same principles as in the general Viral Networking Session I, but with a specific focus on using social media for that specific niche.  Mindie Burgoyne will research the niche prior so that the information delivered is pertinent.

  • Viral Networking for Writers
  • Viral Networking for Communications Professionals
  • Viral Networking for Destination Marketers
  • Viral Networking for Volunteer Organizations and Non-Profits
  • Viral Networking for Human Resources Professionals

Please inquire about having a Viral Networking session with a special focus for your group or audience.

See where Mindie is presenting Social Media Seminars.

FEES:  Fees for attending seminars are set by the host.  Mindie will book directly with the host and work out the specifics for fees.  Please contact Mindie for further information.

 

   

Copyright 2006 -2011 by Mindie Burgoyne  All Rights Reserved. 
No material may be reprinted or used without written permission.